ABOUT US

Welcome to Oles Döttrar, a distinctive multi-brand store in Gothenburg, managed by sisters Eva and Anna alongside Anna’s daughter, Alicia. Our store is a labor of love from a dedicated team with a shared vision: to offer a carefully curated selection of clothing and accessories from top brands. We blend quality with contemporary trends to present a collection where every item has its own story.

As the fashion buyers for Oles Döttrar, we are committed to delivering a personalized and elegant shopping experience, both in-store and online. Our close-knit team ensures that every aspect of our business aligns with our core values and goals. With our combined knowledge and enthusiasm, we are here to help you find pieces that perfectly reflect your style and needs. Expect tailored style advice and attentive service as we assist you in discovering clothing and accessories you’ll truly love.

ABOUT US

Welcome to Oles Döttrar, a distinctive multi-brand store in Gothenburg, managed by sisters Eva and Anna alongside Anna’s daughter, Alicia. Our store is a labor of love from a dedicated team with a shared vision: to offer a carefully curated selection of clothing and accessories from top brands. We blend quality with contemporary trends to present a collection where every item has its own story.

As the fashion buyers for Oles Döttrar, we are committed to delivering a personalized and elegant shopping experience, both in-store and online. Our close-knit team ensures that every aspect of our business aligns with our core values and goals. With our combined knowledge and enthusiasm, we are here to help you find pieces that perfectly reflect your style and needs. Expect tailored style advice and attentive service as we assist you in discovering clothing and accessories you’ll truly love.

Our History

We, Eva and Anna, are trained men’s tailors with extensive experience in the textile industry. Eva honed her skills at Lindhes Tailoring, while Anna gained expertise at Texon Fabrics. Driven by our passion for clothing and textiles, we embarked on our own ventures in 1991. Eva opened her own tailoring studio, and Anna, alongside our friend Maritha, founded Syverkstan.

A few years later, we merged our businesses, creating a dynamic partnership. After seven successful years, Maritha chose to explore new horizons, prompting us to pivot and launch Prylgalet, a unique home décor store. In 2005, we took another bold step by incorporating clothing into our offerings, leading to the birth of Oles Döttrar. This new chapter quickly gained traction, establishing us as Gothenburg’s first lifestyle store and bringing our journey full circle.

The Name Oles Döttrar

“Oles Döttrar” translates to “Ole’s Daughters” in English, honoring our father, Ole. Despite the evolution of our business—from Syverkstan to Prylgalet and now Oles Döttrar—we have remained true to our roots.

Our History

We, Eva and Anna, are trained men’s tailors with extensive experience in the textile industry. Eva honed her skills at Lindhes Tailoring, while Anna gained expertise at Texon Fabrics. Driven by our passion for clothing and textiles, we embarked on our own ventures in 1991. Eva opened her own tailoring studio, and Anna, alongside our friend Maritha, founded Syverkstan.

A few years later, we merged our businesses, creating a dynamic partnership. After seven successful years, Maritha chose to explore new horizons, prompting us to pivot and launch Prylgalet, a unique home décor store. In 2005, we took another bold step by incorporating clothing into our offerings, leading to the birth of Oles Döttrar. This new chapter quickly gained traction, establishing us as Gothenburg’s first lifestyle store and bringing our journey full circle.

The Name Oles Döttrar

“Oles Döttrar” translates to “Ole’s Daughters” in English, honoring our father, Ole. Despite the evolution of our business—from Syverkstan to Prylgalet and now Oles Döttrar—we have remained true to our roots.

Our Team

Alicia joined us in 2018. Although she initially planned to continue her studies, her growing passion for Oles Döttrar led her to join the team. After training as a stylist and Personal Shopper at RR Style Academy in 2019, Alicia now plays a vital role as a fashion buyer, content creator, e-commerce specialist, and stylist.

With Eva and Anna’s expertise in tailoring and extensive business experience, combined with Alicia’s fresh perspective, we offer a deep understanding of fit, quality, and style. We love what we do, and we love working together!

In May 2021, we launched our online store, broadening our reach and allowing us to connect with a wider audience.

We take pride in offering a sophisticated and personal fashion experience. Our close teamwork and shared passion ensure that we inspire you to find and embrace your unique style with us.

Welcome to our store at Södra Vägen 41, Gothenburg

Our Team

Alicia joined us in 2018. Although she initially planned to continue her studies, her growing passion for Oles Döttrar led her to join the team. After training as a stylist and Personal Shopper at RR Style Academy in 2019, Alicia now plays a vital role as a fashion buyer, content creator, e-commerce specialist, and stylist.

With Eva and Anna’s expertise in tailoring and extensive business experience, combined with Alicia’s fresh perspective, we offer a deep understanding of fit, quality, and style. We love what we do, and we love working together!

In May 2021, we launched our online store, broadening our reach and allowing us to connect with a wider audience.

We take pride in offering a sophisticated and personal fashion experience. Our close teamwork and shared passion ensure that we inspire you to find and embrace your unique style with us.

Welcome to our store at Södra Vägen 41, Gothenburg