ABOUT US
Welcome to Oles Döttrar – a fashion multibrand store in Gothenburg, founded and run by sisters Eva and Anna together with Alicia, Anna’s daughter. We offer a carefully curated selection of high-end brands, blending timeless quality with contemporary style.
Every piece we select is handpicked with love – unique, elegant, and full of character. Our passion lies in creating a warm and personal shopping experience, both in-store and online, where style meets craftsmanship.
ABOUT US
Welcome to Oles Döttrar – a fashion multibrand store in Gothenburg, founded and run by sisters Eva and Anna together with Alicia, Anna’s daughter. We offer a carefully curated selection of high-end brands, blending timeless quality with contemporary style.
Every piece we select is handpicked with love – unique, elegant, and full of character. Our passion lies in creating a warm and personal shopping experience, both in-store and online, where style meets craftsmanship.
Our Story
Our story began with a love for tailoring and textiles. Trained as men’s tailors, Eva and Anna started their own businesses in the early 1990s before joining forces. Over the years, their creative journey evolved — from Syverkstan to Prylgalet, and finally, in 2006, to Oles Döttrar.
Named in honor of their father, Ole, Oles Döttrar became one of Gothenburg’s first lifestyle stores, known for its personal touch and carefully chosen selection.
Now, with Alicia as a co-owner and part of our team, a new generation has joined the story. Her presence allows us to grow even further, bringing fresh perspectives while staying true to our roots. Working closely together as a family is a true privilege — we’re a strong team that complements each other perfectly, united by passion, creativity, and love for what we do.
Today
Since launching our online store in 2021, we’ve continued to expand while keeping our foundation in craftsmanship, quality, and care.
At Oles Döttrar, three generations share one vision – to curate timeless, handpicked pieces that inspire confidence and reflect quality, craftsmanship, and modern elegance.
Our Story
Our story began with a love for tailoring and textiles. Trained as men’s tailors, Eva and Anna started their own businesses in the early 1990s before joining forces. Over the years, their creative journey evolved — from Syverkstan to Prylgalet, and finally, in 2006, to Oles Döttrar.
Named in honor of their father, Ole, Oles Döttrar became one of Gothenburg’s first lifestyle stores, known for its personal touch and carefully chosen selection.
Now, with Alicia as a co-owner and part of our team, a new generation has joined the story. Her presence allows us to grow even further, bringing fresh perspectives while staying true to our roots. Working closely together as a family is a true privilege — we’re a strong team that complements each other perfectly, united by passion, creativity, and love for what we do.
Today
Since launching our online store in 2021, we’ve continued to expand while keeping our foundation in craftsmanship, quality, and care.
At Oles Döttrar, three generations share one vision – to curate timeless, handpicked pieces that inspire confidence and reflect quality, craftsmanship, and modern elegance.